Hello, welcome to Halal Cast, a production of the International Halal Academy!

 

Do you know what Halal is? It's a lifestyle that originated in Islamic tradition and prioritizes the health and safety of people, animal welfare, and environmental preservation, among other principles. This ethic, considered "permissible for Muslims," is reflected in the production of food, beverages, cosmetics, pharmaceuticals, and also in fashion, tourism, entertainment, and finance. And that's what we talk about in our podcast!

#01 - The Halal Market

In this first episode of Halal Cast, you will learn about the Halal concept, what the Islamic market is, and why it is fundamental to the Brazilian economy. You will also learn what companies must do to sell their products to Muslim-majority countries.
#02 - Demystifying Islam

In the second episode of Halal Cast, we'll better understand what the Islamic religion is, which currently has almost two billion followers worldwide and is the "birthplace" of Halal. Our guests are Mansur Peixoto.
#03 - MODEST FASHION

In the third episode of Halal Cast, the topic is modest fashion. This is a segment of the Halal market that has been growing year after year, although it is not a style restricted to Muslim women. And a special guest explained this concept.
#04 - HISTORY OF HALAL IN BRAZIL

Mohamed Zoghbi, president of FAMBRAS Halal, the first Halal certification company in Brazil, speaks about the opening of this market to our country. His account, however, is not only from someone deeply knowledgeable about this history, but also from someone who closely followed this movement.
#05 - Halal Presence in the Brazilian Market

Some companies are already making their Halal-certified products available here in Brazil. One of them is Korin, a pioneer in raising chickens without the use of antibiotics, anticoccidials, genetically modified grains, and with a focus on animal welfare. In this episode, we welcome Mariana Nagata, Marketing Director,
#06 A MUSLIM WOMAN ON SOCIAL MEDIA: MEET MARIAM CHAMI

Mariam Chami, a Muslim woman, is already a social media celebrity. And anyone who thinks that the largest group among her followers – more than a million on Instagram alone – professes the same faith as her is mistaken.
#07 - LEADERSHIP IN THE ISLAMIC PERSPECTIVE

Mazloum drew inspiration from the leadership exercised by the Prophet Muhammad to promote reflection among all people – Muslims or not – on the importance and necessity of being a good leader at home.
#08 - CARAPRETA: A SUCCESS STORY

Halal Cast welcomed Frederico Campos, General Operations Director of Carapreta, who shared with us the work and unique aspects of this company. Also participating in the episode was the vice-president of FAMBRAS Halal and president of the International Halal Academy, Ali Zoghbi.
#09 - HALAL CERTIFICATION

In this Halal Cast, Elaine Carvalho, Halal Quality Manager at FAMBRAS Halal and lecturer at the International Halal Academy, explained in detail how the Halal certification process for products and services works.
#10 - The Importance of Traceability

To discuss this topic, Halal Cast welcomed an expert: Flávio Redi, director of EcoHalal. Ali Zoghbi, vice-president of FAMBRAS Halal, the largest Halal certification body in Latin America, also participated in the conversation.
#11 - BRF: A LEADING ROLE IN THE HALAL MARKET

The first season of Halal Cast came to an end with an unmissable interview: we welcomed Miguel Gularte, Global CEO of BRF, the world's largest manufacturer of Halal animal products.
#12 - How to sell to the Arab market?

Halal Cast opens its second season with a special guest, Rubens Hannun. He is the CEO of H2R Pesquisas, Honorary Consul of Tunisia, and former President of the Arab-Brazilian Chamber of Commerce.
#13 - ISLAMIC FINANCE

Do you know what this is? It's a financial system, based on Islamic principles, that seeks a fairer, more sustainable, and balanced economic model that benefits all parties involved.
#14 O HALAL NA SEARA

90% of Brazilian households have some Seara product – whether it's chicken, cold cuts, breaded products, or hamburgers, among many others. This is a result of the quality attributed to the brand, its flavor, and its innovation.
#15 WHO IS THE MUSLIM CONSUMER?

In this episode of Halal Cast, we welcome Alessandra Frisso, director of H2R Insights and Trends, to talk about the Muslim consumer.
HALAL CAST #16 - SAMIRA GHANNOUN

In 2015, SBT launched the first edition of Bake Off Brasil – Mão na Massa, a competition between amateur bakers. The winner was Samira Ghannoun, the first Muslim woman to win a reality show in Brazil.
Halal Cast #17 SHEIKH BUKAI

In this episode of Halal Cast, we welcome Sheikh Mohamad al Bukai from the Brazil Mosque for a clear and engaging conversation about the historical and spiritual figure of the Prophet Muhammad.
HALAL CAST #18 MOURAD

Did you know that Brazil is one of the world's leading exporters of Halal food? But could we go further and conquer other sectors beyond food?
HALA CAST #19 - AMAZONIAN AMAKOS

Halal Cast welcomed Soon Hee Han, founder of Amakos da Amazônia, a startup that combines forest ingredients, science, and purpose to create sustainable, Halal-certified cosmetics full of Brazilian soul.
HALA CAST #20 - GLOBAL HALAL BRAZIL BUSINESS FORUM 2025 (GHB)

The event will take place on October 27th and 28th at the World Trade Center in São Paulo, and will bring together national and international experts.