Hello, welcome to Halal Cast, a production of the International Halal Academy!

 

Do you know what Halal is? It's a lifestyle that originated in Islamic tradition and advocates for human health and safety, animal welfare, and environmental preservation, among other principles. This ethic, considered "permissible for Muslims," is reflected in the production of food, beverages, cosmetics, and pharmaceuticals, as well as in fashion, tourism, entertainment, and finance. And that's all we talk about in our podcast!

#01 - THE HALAL MARKET

In this first episode of Halal Cast, you'll learn about the Halal concept, what the Islamic market is, and why it's crucial to the Brazilian economy. You'll also learn what companies should do to sell their products to Muslim-majority countries.
#02 - DEMYSTIFYING ISLAM

In the second episode of Halal Cast, we'll better understand the Islamic religion, which currently boasts nearly two billion adherents worldwide and is the "birthplace" of Halal. Our guest is Mansur Peixoto.
#03 - MODEST FASHION

In the third episode of Halal Cast, the topic is modest fashion. This is a segment of the Halal market that has been growing year after year, although it's not a style exclusive to Muslim women. A special guest explained this concept.
#04 - HISTORY OF HALAL IN BRAZIL

Mohamed Zoghbi, president of FAMBRAS Halal, Brazil's first Halal certifier, discusses the opening of this market to our country. However, this account comes not only from someone with a deep understanding of this history, but also from someone who closely followed this movement.
#05 - HALAL PRESENCE IN THE BRAZILIAN MARKET

Some companies are already offering Halal-certified products here in Brazil. One of them is Korin, a pioneer in raising chickens without the use of antibiotics, anticoccidials, or genetically modified grains, and with animal welfare in mind. In this episode, we welcome Mariana Nagata, Marketing Director,
#06 A MUSLIM WOMAN ON SOCIAL MEDIA MEET MARIAM CHAMI

Muslim Mariam Chami is already a social media celebrity. And anyone who thinks that the largest group of her followers—over a million on Instagram alone—shares her faith is mistaken.
#07 - LEADERSHIP IN THE ISLAMIC VIEW

Mazloum was inspired by the leadership exercised by the Prophet Muhammad to promote reflection in all people – Muslim or not – on the importance and need to be a good leader at home.
#08 - CARAPRETA: A SUCCESS STORY

Halal Cast welcomed Frederico Campos, General Director of Operations at Carapreta, who shared with us the company's work and unique features. Also participating in the episode was Ali Zoghbi, vice president of FAMBRAS Halal and president of the International Halal Academy.
#09 - HALAL CERTIFICATION

In this Halal Cast, Elaine Carvalho, Halal Quality Manager at FAMBRAS Halal and professor at the International Halal Academy, explained in detail how the Halal certification process for products and services works.
#10 - THE IMPORTANCE OF TRACEABILITY

To discuss this topic, Halal Cast welcomed an expert: Flávio Redi, director of EcoHalal. Ali Zoghbi, vice president of FAMBRAS Halal, the largest Halal certifier in Latin America, also participated in the conversation.
#11 - BRF: PROTAGONISM IN THE HALAL MARKET

The first season of Halal Cast came to an end with an unmissable interview: we welcomed Miguel Gularte, Global CEO of BRF, the world's largest manufacturer of Halal animal products.
#12 - HOW TO SELL TO THE ARAB MARKET?

Halal Cast kicks off its second season with a special guest, Rubens Hannun. He is the CEO of H2R Pesquisas, Honorary Consul of Tunisia, and former President of the Arab-Brazilian Chamber of Commerce.
#13 - ISLAMIC FINANCE

Do you know what this is? It's a financial system, based on Islamic principles, that seeks a fairer, more sustainable, and balanced economic model that benefits all parties involved.
#14 Oh my god

90% of Brazilian households have some Seara product—be it chicken, cold cuts, breaded foods, or burgers, among many others. This is a result of the brand's quality, flavor, and innovation.
#15 WHO IS THE MUSLIM CONSUMER?

In this episode of Halal Cast, we welcome Alessandra Frisso, director of H2R Insights and Trends, to talk about the Muslim consumer.
HALAL CAST #16 - SAMIRA GHANNOUN

In 2015, SBT launched the first edition of Bake Off Brasil – Mão na Massa, a competition between amateur bakers. The winner was Samira Ghannoun, the first Muslim woman to win a reality show in Brazil.
Halal Cast #17 SHEIKH BUKAI

In this episode of Halal Cast, we welcome Sheikh Mohamad al Bukai of Mesquita Brasil for a clear and engaging conversation about the historical and spiritual figure of the Prophet Muhammad.
HALAL CAST #18 MOURAD

Did you know that Brazil is one of the world's leading exporters of Halal food? But can we go further, expanding into other sectors beyond food?