Hello, welcome to Halal Cast, a production of the International Halal Academy!
Do you know what Halal is? It’s a way of life rooted in Islamic tradition that promotes people’s health and safety, animal welfare and environmental protection, among other principles. This ethic, considered “permissible for Muslims,” informs the production of food, beverages, cosmetics and pharmaceuticals, as well as fashion, tourism, entertainment and finance. And that’s what we talk about on our podcast!
HALAL CAST #01
THE HALAL MARKET
In this first episode of Halal Cast, you’ll learn about the Halal concept, the Islamic market and why it is essential to the Brazilian economy. You’ll also find out what companies need to do to sell their products in Muslim-majority countries.
HALAL CAST #02
DEMYSTIFYING ISLAM
In the second episode of Halal Cast, we’ll learn more about Islam, a religion with nearly two billion followers worldwide today and the “cradle” of Halal. Our guest is Mansur Peixoto.
HALAL CAST #03
MODEST FASHION
The third episode of Halal Cast explores modest fashion. This segment of the Halal market is growing year on year, and it is not limited to Muslim women. A special guest explains the concept.
HALAL CAST #04
HISTORY OF HALAL IN BRAZIL
Mohamed Zoghbi, president of FAMBRAS Halal, Brazil’s first Halal certification body, talks about opening this market to our country. His account, however, comes not only from an in-depth knowledge of this history, but also from someone who witnessed the movement firsthand.
HALAL CAST #05
HALAL PRESENCE IN THE BRAZILIAN MARKET
Some companies in Brazil are already offering products with Halal certification. One of them is Korin, a pioneer in raising chickens without antibiotics, anticoccidials or genetically modified grains, and with a focus on animal welfare. In this episode, we welcome Mariana Nagata, Marketing Director,
HALAL CAST #06
A MUSLIM WOMAN ON SOCIAL MEDIA: MEET MARIAM CHAMI
Muslim influencer Mariam Chami is already a social media celebrity. And contrary to what you might think, most of her followers—more than one million on Instagram alone—do not share her faith.
HALAL CAST #07
LEADERSHIP FROM AN ISLAMIC PERSPECTIVE
Mazloum was inspired by the leadership of the Prophet Muhamad to encourage everyone—Muslim or not—to reflect on the importance and necessity of being a good leader at home.
HALAL CAST #08
CARAPRETA: A SUCCESS STORY
Halal Cast welcomed Frederico Campos, Carapreta’s General Director of Operations, who shared the company’s work and what sets it apart. Ali Zoghbi, FAMBRAS Halal vice president and president of the International Halal Academy, also joined the episode.
HALAL CAST #09
HALAL CERTIFICATION
In this Halal Cast, Elaine Carvalho, Halal Quality Manager at FAMBRAS Halal and instructor at International Halal Academy, explained in detail how the Halal certification process works for products and services.
HALAL CAST #10
THE IMPORTANCE OF TRACEABILITY
To discuss this topic, Halal Cast welcomed specialist Flávio Redi, Director of EcoHalal. Ali Zoghbi, Vice President of FAMBRAS Halal, Latin America’s largest Halal certification body, also joined the conversation.
HALAL CAST #11
BRF: LEADING THE HALAL MARKET
The first season of Halal Cast wrapped up with an unmissable interview: we welcomed Miguel Gularte, BRF's Global CEO, the world's largest manufacturer of Halal animal products.
HALAL CAST #12
HOW TO SELL TO THE ARAB MARKET?
Halal Cast kicks off its second season with special guest Rubens Hannun. He is CEO of H2R Pesquisas, Honorary Consul of Tunisia, and former President of the Arab-Brazilian Chamber of Commerce.
#13 - ISLAMIC FINANCE
Do you know what this is? It is a financial system based on Islamic principles that seeks to create a fairer, more sustainable and balanced economic model that benefits all parties involved.
HALAL CAST #14
HALAL AT SEARA
90% of Brazilian households have a Seara product—chicken, deli meats, breaded products or burgers, among many others. This reflects the brand’s reputation for quality, flavor and innovation,.
HALAL CAST #15
WHO IS THE MUSLIM CONSUMER?
In this episode of Halal Cast, we welcome Alessandra Frisso, Director of H2R Insights and Trends, to talk about Muslim consumers.
HALAL CAST #16
SAMIRA GHANNOUN
In 2015, SBT launched the first season of Bake off Brasil – Mão na Massa, a competition for amateur bakers. The winner was Samira Ghannoun, the first Muslim woman to win a reality show in Brazil.
Halal Cast #17
SHEIKH BUKAI
In this episode of Halal Cast, we welcome Sheikh Mohamad al Bukai of Mesquita Brasil for a clear and engaging conversation about the historical and spiritual figure of the Prophet Muhammad.
HALAL CAST #18
MOURAD
Did you know that Brazil is one of the world’s leading exporters of Halal food? But can we go further and expand into sectors beyond food?
HALA CAST #19
AMAKOS DA AMAZÔNIA
Halal Cast welcomed Soon Hee Han, founder of Amakos da Amazônia, a startup combining forest ingredients, science and purpose to create sustainable, Halal-certified cosmetics infused with Brazilian soul.
HALA CAST #20
GLOBAL HALAL BRAZIL BUSINESS FORUM 2025 (GHB)
The event will be held on October 27 and 28 at the World Trade Center in São Paulo, bringing together national and international experts.
HALAL CAST #21
“FAITH, REPRESENTATION AND TRANSFORMATION
In this episode, we discuss identity, ancestry and conversion to Islam, as well as family challenges and dynamics following conversion.
HALAL CAST #22
“IS BRAZIL READY FOR THE GROWTH OF THE HALAL MARKET?”
In this episode of Halal Cast, Cristina Thomaz welcomes Delduque Martins, executive director and secretary-general of the International Halal Academy, and André Ferrari, dean of undergraduate studies at Universidade Estácio, to discuss the launch of the MBA in Halal.
HALAL CAST #23
BRAZIL, THE HALAL PROTEIN GIANT
On this episode of Halal Cast, we’re joined by Ricardo Santin, president of the Brazilian Association of Animal Protein (ABPA), for a conversation about the challenges, opportunities, and future of one of Brazil’s most strategic industries.
HALAL CAST #24
ANSWERS TO THE MAIN QUESTIONS ABOUT HALAL