The Halal Technical-Scientific Congress (CTec Halal)
The first event of its kind held in Latin America took place on October 23 and 24, 2023, at the WTC Events Center in São Paulo. The congress was organized by the International Halal Academy, a private institute for training, qualification, and continuing education specializing in the Halal segment.
The goal of CTec Halal was to share knowledge and experiences about the Halal market with students, academics, professionals, and anyone interested in learning more about the subject. The Congress was supported by the Arab-Brazilian Chamber of Commerce, FAMBRAS Halal, Laila Travel, Pão & Arte, and Sadi Center.
The Programming
Day 23 - On the first day of the Congress, the highlight was the presentation of 10 technical and scientific papers on Halal. They were previously selected by the event's scientific committee and covered varied topics such as Muslim consumer confidence, the use of artificial intelligence to ensure compliance with Halal precepts in the food industry, innovation case studies, and studies on cultivated meats, among many others.
Day 24 - On the second day, the "Halal Tourism Training Course" took place, during which participants learned about practices, ethics, and how to serve Muslim travelers. This course was held in partnership with the São Paulo State Department of Tourism and Travel.
The Evaluation Committee for the submissions was composed of:
Sr.Delduque Martins
Coordinator of the Scientific and Technical Committee of CtecHalal;
Dr. Ali Hussein El Zoghbi
President of the International Halal Academy;
Sheikh Ali Momade Ali Atumane
Religious leader of Islam, with a degree in Letters and Literature, a Master's degree in Social Sciences, and a PhD in Political Sociology;
Ambassador Fausto Martha Godoy
He is currently the coordinator of the Center for Asian Studies and Business at ESPM;
Dr. Michel Abdo Alaby
Foreign Trade Consultant for the São Paulo Commercial Association;
Dr. Mohamed Orra Mourad
Director of the Arab-Brazilian Chamber of Commerce;
Dr. Salem Nasser
Doctor of International Law.
"Keynote speaker talked about the importance of understanding the Halal market and consumer."
It was also the day to welcome the event's keynote speaker, Professor Dr. Luciana Florência de Almeida, who spoke on the topic "The importance of studies and research for understanding markets and consumers." Dr. Luciana has a vast curriculum and professional experience. She is the leader of the Agrifood & Franchising Research Group, a research partner at PENSA-USP (Center for Agribusiness Studies), a partner at Stracta Consultoria Estratégia, and a professor in the undergraduate, master's, and doctoral programs at ESPM.
"Discover the award-winning works from the first edition"
A participant highlighted the most important training for Halal auditors.
Elaine Franco de Carvalho, quality manager at FAMBRAS Halal, brought an important reflection to CTec Halal: what training courses do Halal auditors working in Brazil consider most important? She delved into this topic over the course of a year...
Research has shown that lab-grown meat can be Halal.
Discussions about lab-grown meat – which is being consumed in some foreign countries – have been ongoing for some time. And for those working in the Halal sector, the question inevitably arises: is it, or can it be, Halal?

The work focuses on an aspect related to Halal slaughter.
During the CTEC Halal event, Soha Chabrawi, technical quality manager at FAMBRAS Halal, presented a comparative study between the rotating box and the conventional box used during Halal slaughter. Both are devices that restrain the cattle in order to avoid risks...
Halal certification can improve the quality of a company's products.
Lina Ramadan, Technical Manager of the Industrial Sector at FAMBRAS Halal, had a clear objective with the work presented at CTec Halal: to demonstrate how Halal certification has a positive impact on certified companies.
To prove his thesis...
Personal experience sparked an interest in Halal in a university professor.
Jefferson Cantalice, from João Pessoa, Paraíba, is a professor of Tourism and Hospitality in the Department of Tourism and Hospitality (DTH) at the Federal University of Paraíba. In the first edition of CTec Halal, he presented the work "Halal from the perspective of the dominant logic of service..."
The importance of innovation in increasing trust in the Halal market.
During the first edition of CTec Halal, Flávio Redi, CEO of Eco Halal – a startup that uses blockchain-based traceability to make the food production chain process more transparent – presented the work “Use of Artificial Intelligence Technologies...”
Moments from the event
