The Halal Technical-Scientific Congress (CTec Halal)
The first event of its kind in Latin America, held on October 23 and 24, 2023, at the WTC Events Center in São Paulo. The conference was hosted by the International Halal Academy, a private education, training, qualification, and continuing education institute specializing in the Halal sector.
The goal of CTec Halal was to share knowledge and experiences about the Halal market with students, academics, professionals, and anyone interested in learning more about the topic. The Congress was supported by the Arab-Brazilian Chamber of Commerce, FAMBRAS Halal, Laila Travel, Pão & Arte, and Sadi Center.
The Programming
Day 23 - On the first day of the Congress, the highlight was the presentation of 10 technical and scientific papers on Halal. These papers were pre-selected by the event's scientific committee and addressed a variety of topics, such as Muslim consumer confidence, the use of artificial intelligence to ensure compliance with Halal precepts in the food industry, innovation cases, and studies on cultured meats, among many others.
Day 24 - On the second day, the "Halal Tourism Training Course" took place, during which participants learned about practices, ethics, and how to serve Muslim travelers. This course was held in partnership with the São Paulo State Department of Tourism and Travel.
The Work Evaluation Committee was composed of:
Sr.Delduque Martins
Coordinator of the Scientific Technical Committee of CtecHalal;
Dr. Ali Hussein El Zoghbi
President of the International Halal Academy;
Sheikh Ali Momade Ali Atumane
Religious leader of Islam, graduated in Letters and Literature, Master in Social Sciences and Doctor in Political Sociology;
Ambassador Fausto Martha Godoy
He is currently coordinator of the Center for Asian Studies and Business at ESPM;
Dr. Michel Abdo Alaby
Foreign Trade Consultant at the São Paulo Commercial Association;
Dr. Mohamed Orra Mourad
Director of the Arab-Brazilian Chamber of Commerce;
Dr. Salem Nasser
PhD in International Law.
"Keynote Speaker spoke about the importance of understanding the Halal market and consumers"
It was also the day to welcome the event's keynote speaker, Professor Luciana Florência de Almeida, who spoke on the topic "The Importance of Studies and Research for Understanding Markets and Consumers." Dr. Almeida has a vast curriculum and professional experience. She leads the Agrifood & Franchising Research Group, is a research partner at PENSA-USP (Center for Agribusiness Studies), is a partner at Stracta Consultoria Estratégia, and is a professor in the undergraduate, master's, and doctoral programs at ESPM.
"Discover the award-winning works from the first edition"
Participant highlighted the most important training for Halal auditors
FAMBRAS Halal's quality manager, Elaine Franco de Carvalho, brought an important reflection to CTec Halal: what training do Halal auditors working in Brazil consider most important? She delved into the topic over the course of a year...
Study shows that lab-grown meat can be Halal
There's been some discussion about lab-grown meat—which is being consumed in some foreign countries—for some time now. And for those working in the Halal sector, it's inevitable to wonder: is it, or can it be, Halal?

Work focuses on aspects related to Halal slaughter
During the Halal CTEC, FAMBRAS Halal's technical quality manager, Soha Chabrawi, presented a comparison between the rotating and conventional boxes used during Halal slaughter. Both are devices that restrain the cow to minimize risks...
Halal certification can increase the quality of a company's products
Lina Ramadan, Technical Manager of the Industrial Sector at FAMBRAS Halal, had a clear objective with the work presented at CTec Halal: to demonstrate how Halal certification positively impacts certified companies.
To prove your thesis...
Personal experience awakened university professor about Halal
Jefferson Cantalice, a native of João Pessoa, Paraíba, is a professor of Tourism and Hospitality in the Department of Tourism and Hospitality (DTH) at the Federal University of Paraíba. At the first CTec Halal, he presented the paper "Halal from the perspective of the dominant logic of service...
Importance of innovation to increase trust in the Halal market
During the first edition of CTec Halal, Flávio Redi, CEO of Eco Halal – a startup that uses blockchain-based traceability to make the food chain production process more transparent – presented the paper “Use of Artificial Intelligence Technologies...
Event Moments
