April 7-9, 2026 - Anhembi District, São Paulo, SP

Theme 2026: Increased consumer awareness, multiculturalism, and globalization.

 

Discover the market that moves trillions of dollars.

From April 7th to 9th, at the Anhembi District in São Paulo, the 1st Anuga Select Brazil Halal Forum will take place, with simultaneous translation into Libras (Brazilian Sign Language).


During these three days, leaders and experts from the Halal market will participate in panels and deliver free mini-courses on a variety of topics, all with proper certification, sharing their knowledge and experiences.


With free certification, this is the ideal platform for professionals seeking excellence and continuing education in one of the fastest-growing sectors in the world.

Secure your spot!


The brands you respect. The experts you trust.

The event that brings quality information about the Halal market.


Don't miss the chance to experience the

1st Halal Forum Anuga Select Brazil.

I want to claim my certificate of participation for free!

Our meeting will be in...

:
:
:
Days
Hours
Minutes
Seconds
Countdown complete!

Agenda 2026

Journey 1

April 7, 2026

13:00 - 13:20

Opening ceremony in the main auditorium.

Ali Zoghbi

President of the International Halal Academy

Beni Piatetzky

General Director of Koelnmesse Brazil

Jonas Colvara

Rector of Estácio University


13:20 - 14:00

Keynote Speaker: The Brazilian food industry and sustainability, in the main auditorium.

Cléber Sabonaro

Specialist in Competitive Intelligence and Foreign Trade - ABIA


14:10 -14:40

Panel 1: The Global Halal Market – Trends and Opportunities, in the main auditorium.

Ali Zoghbi

President of the International Halal Academy

William Adib

President of CCAB

Cristina Thomaz

Journalist - Mediator


14:50 - 15:20

Panel 2: Halal Food and Beverages, Key Economic Data, Trends and Challenges, in the main auditorium.

Fernanda Baltazar

Director of International Relations at CCAB

Arthur Martinho

Vice-president of IBREI

Delduque Martins

Executive Director and Secretary-General of the International Halal Academy - Mediator


15:30 - 16:00

Panel 3: Quality infrastructure in food and beverages, in the main auditorium.

Marcos Guerson

Superintendent of Ipem SP

Barbara Cristina

Quality Analyst FAMBRAS Halal - Mediator


16:00 - 17:00

Special closing session of the panels, in the main auditorium.

Silvia Massruha

President of Embrapa



17:00 - 18:00

Mini-course 1: Halal Food: what it is and how certification works, in the Food Trends auditorium.

Barbara Cristina

Quality Analyst FAMBRAS Halal


Journey 2

April 8, 2026

15:00 - 16:00

Mini-course 2: Halal, healthy eating and holistic well-being, in the Food Trends auditorium.

Shirlei Tessarini

Coordinator of the Nutrition Course at Estácio University


Journey 3

April 9, 2026

16:00 - 17:00

Mini-course 3: The globalization of information and communication in the conscious consumption of Halal products, in the Food Trends auditorium.

Alessandra Frisso

Executive Director of H2R Insights & Trends


17:00 - 18:00

Mini-course 4: "Concern for ethics and quality in the context of Halal food and beverages", in the Food Trends auditorium.

Omar Chahine

Director of Business Intelligence at Fambras Halal Certificadora


"Increased consumer awareness, multiculturalism, and globalization"

The theme of the 1st Anuga Select Brazil Halal Forum 2026 reflects the need to respond to the growing global demand for transparency, ethics, and consumer trust regarding food production. In a multicultural and globalized economy, the Forum acts as a catalyst for the integration of Halal into traditional markets, positioning it as a universal quality seal.


The global Halal food market is significant: in 2023, it generated approximately US$1.43 trillion in spending by Muslim consumers, with projections reaching US$1.94 trillion by 2028, an annual growth rate of 6.2%. Brazil is one of the leading players in this market, being the largest supplier of Halal food in the world, but there are still opportunities, especially regarding processed products.

Why go to

1st Halal Forum

Anuga Select

Brazil?

Market

trilhões

Discover how to position your brand to serve a market projected to reach US$10.88 trillion by 2028 across various segments, with food and beverages being one of the most significant.


Trends of

consumption

Understand how multiculturalism is transforming Halal into a global lifestyle that also attracts non-Muslim consumers.


Certificate

gratuito

Participate in mini-courses duly certified by the International Halal Academy.


Sign up for the

1st Halal Forum

Anuga Select Brazil

Secure your spot!

www.academyhalal.com