April 7–9, 2026 - Distrito Anhembi, São Paulo, SP

2026 Theme: Raising consumer awareness, multiculturalism and globalization

 

Discover the market worth trillions of dollars

From April 7 to 9, the 1st Halal Forum at Anuga Select Brazil will take place at Distrito Anhembi in São Paulo, with simultaneous Brazilian Sign Language interpretation.


Over these three days, Halal market leaders and experts will take part in panel discussions and lead free short courses on a range of topics. All participants will receive certificates, and speakers will share their knowledge and experience.


With free certification, this is the ideal platform for professionals seeking excellence and professional development in one of the world’s fastest-growing sectors.

Reserve your spot!


The brands you respect. The experts you trust.

The event bringing you quality insights into the Halal market.


Don’t miss the chance to experience

1ST ANUGA SELECT BRAZIL HALAL FORUM.

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2026 Schedule

Day 1

April 7, 2026

13:00 - 13:20

Opening Ceremony, in the Main Auditorium

Ali Zoghbi

President of the International Halal Academy

Beni Piatetzky

Managing Director of Koelnmesse Brasil

Jonas Colvara

Rector of Estácio University


13:20 - 14:00

Keynote Speaker: The Brazilian food industry and sustainability, in the main auditorium

Cléber Sabonaro

Competitive Intelligence and Foreign Trade Specialist - ABIA


14:10 -14:40

Panel 1: THE GLOBAL HALAL MARKET – Trends and Opportunities, in the main auditorium

Ali Zoghbi

President of the International Halal Academy

William Adib

CCAB President

Cristina Thomaz

Journalist - Moderator


14:50 - 15:20

Panel 2: Halal food and beverages: key economic data, trends, and challenges, in the main auditorium

Fernanda Baltazar

CCAB Director of International Relations

Arthur Martinho

Vice President of IBREI

Delduque Martins

Executive Director and Secretary-General of the International Halal Academy - Moderator


15:30 - 16:00

Panel 3: Quality infrastructure in food and beverages, in the main auditorium

Marcos Guerson

Superintendent of Ipem SP

Bárbara Cristina

FAMBRAS Halal Quality Analyst - Moderator


16:00 - 17:00

Special closing session for the panels, in the Main Auditorium

Silvia Massruhá

President of Embrapa



17:00 - 18:00

Short Course 1: Halal Food: What It Is and How Certification Works, at the Food Trends Auditorium

Bárbara Cristina

FAMBRAS Halal Quality Analyst


Day 2

April 8, 2026

15:00 - 16:00

Short Course 2: Halal, healthy eating, and holistic well-being, in the Food Trends auditorium

Shirlei Tessarini

Coordinator of the Nutrition Program at Universidade Estácio


Day 3

April 9, 2026

16:00 - 17:00

Short Course 3: The globalization of information and communication in the conscious consumption of Halal products, in the Food Trends auditorium

Alessandra Frisso

Executive Director of H2R Insights & Trends


17:00 - 18:00

Short Course 4: “Ethics and Quality in Halal Food and Beverages,”
in the Food Trends auditorium

Omar Chahine

Commercial Intelligence Director at Fambras Halal Certificadora


“Increased consumer awareness, multiculturalism and globalization”

The theme of the 1st Anuga Select Brazil 2026 Halal Forum reflects the need to respond to growing global consumer demand for transparency, ethics and trust in food production. In a multicultural and globalized economy, the Forum serves as a catalyst for integrating Halal into mainstream markets, positioning it as a universal mark of quality.


The global Halal food market is substantial: in 2023, Muslim consumer spending reached approximately US$1.43 trillion, and is projected to reach US$1.94 trillion by 2028, representing an annual growth rate of 6.2%. Brazil is a major player in this market and the world's largest supplier of Halal food, but opportunities remain, particularly for processed products.

Why Attend

1st Halal Forum 

Anuga Select

Brazil?

Market

trillion

Discover how to position your brand to serve a market projected to reach US$10.88 trillion by 2028 across various sectors, including the food and beverage sector, one of its largest.


Trends in

consumption

Discover how multiculturalism is transforming Halal into a global lifestyle that also appeals to non-Muslim consumers.


Certificate

free

Take part in short courses certified by the International Halal Academy.


Sign up for

1st Halal Forum

Anuga Select Brazil

Reserve your spot!

www.academyhalal.com