April 7-9, 2026 - Anhembi District, São Paulo, SP
Schedule
& Experts
The 1st Anuga Select Brazil Halal Forum was created for professionals who wish to grow with purpose and strategic vision in the Halal market. The event's program covers the most relevant current topics.
Speed up your
professionalization
about the gigantic
Halal Market
Mini-courses
free
Find mini-courses to transform your expertise in the Halal market. All are free and will include a certificate issued by the International Halal Academy, as well as simultaneous translation into sign language.
Networking
and Panels
The best insights come from sharing experiences. Join experts as they discuss figures and trends in the global Halal market, which generates trillions of dollars, and export opportunities for 100% Brazilian products, such as açaí.
Keynote
Speakers
The awakening of environmental and social awareness is redefining consumption patterns and food production in Brazil. This will be the theme addressed by the keynote speaker – a very current, fundamental topic in line with the Halal concept.
Journey 01
April 7, 2026
13:00 - 13:20h
Opening ceremony in the main auditorium.
Ali Zoghbi
President of the International Halal Academy
Beni Piatetzky
General Director of Koelnmesse Brazil
Jonas Colvara
Rector of Estácio University
13:20 - 14:00h
Keynote Speaker:
The Brazilian food industry and sustainability, in the main auditorium.
In this session, we will understand how the awakening of greater environmental and social awareness among consumers has created habits and behaviors that affect, among other things, consumption patterns.
Cléber Sabonaro
Specialist in Competitive Intelligence and Foreign Trade - ABIA
14:10 - 14:40h
Panel 1:
The Global Halal Market – Trends and Opportunities, in the main auditorium.
In this panel, we will delve into the Halal market, understanding its global economic strength, representing a lifestyle for Muslims and a promise of quality for all, with great potential for Brazilian agribusiness and industry.
Ali Zoghbi
President of the International Halal Academy
William Adib, President of CCAB – Arab-Brazilian Chamber of Commerce
Cristina Thomaz
journalist (moderator)
14:50 - 15:20h
Panel 2:
Halal food and beverages: key economic data, trends and challenges, in the main auditorium.
The global food and beverage market in 2025/26 is experiencing a post-inflationary economic readjustment phase, with strong growth, but conditioned by climatic and geopolitical factors, as well as changes in consumer preferences. Here we will examine the main economic data and challenges.
Fernanda Baltazar
Director of International Relations at CCAB – Arab-Brazilian Chamber of Commerce
Arthur Martinho
Vice-President of the Brazilian Institute for the Development of International Business Relations – IBREI
Delduque Martins
Executive Director and Secretary-General of the International Halal Academy (moderator)
15:30 - 16:00h
Panel 3:
Acai with Halal certification - Global opportunities for this 100% Brazilian product, in the main auditorium.
With a 15,000% jump in exports in the last decade (IBGE), Brazilian açaí is consolidating its global demand. Halal certification is the strategic differentiator that elevates the product to premium status, opening direct access to a trillion-dollar market and nearly 2 billion consumers.
Raiara Medeiros
Quality Analyst Petruz Açaí
Ana Luiza Braga
Quality Analyst at Açaí Super Fruta
Barbara Cristina
Quality Analyst at FAMBRAS Halal
5:00 PM - 6:00 PM
Mini-course 1:
Halal Foods: What it is and how certification works, in the Food Trends auditorium.
Learn about Halal certification. It guarantees that the food has been processed under strict hygiene and ethical guidelines. Due to its reputation for purity, the Halal market transcends the Muslim community, attracting consumers who prioritize quality and food safety on a global scale.
Barbara Cristina
Quality Analyst at FAMBRAS Halal
Journey 02
April 8, 2026
15:00-16:00h
Mini-course 2:
Halal, healthy eating and holistic well-being, in the Food Trends auditorium.
The modern market demands more than just nutrition; it seeks immunity and ethical practices. Understand why the Halal seal has become synonymous with trust and health, functioning as a certification of excellence that meets the needs of the most demanding consumers.
Carina Muller
Nutritionist and Chef, postgraduate in Functional Clinical Nutrition
Shirlei Tessarini
Coordinator of the Nutrition Course at Estácio University
Trip 03
April 9, 2026
15:00 - 16:00h
Mini-course 3:
Culinary diversity and cultural fusion, in the Food Trends auditorium.
Globalization and multiculturalism drive the fusion of culinary traditions, resulting in food cosmopolitanism and product innovation. This scenario allows for the development of new flavors that combine global and local influences, catering to consumers seeking diversity and new gastronomic experiences.
Gustavo Torres
Head of SIG GASTRONOMIA and the Restaurant at the Sheraton Hotel
16:00 - 17:00h
Mini-course 4:
The globalization of information and communication in the conscious consumption of Halal products, at the Food Trends auditorium.
Intercultural communication (contact between different cultures) and the growing awareness of Halal certification; Young people, digital media, and the construction of identity around conscious consumption and Halal.
Alessandra Frisso
Executive Director of H2R Insights & Trends
Sign up for the
1st Halal Forum
Anuga Select Brazil
www.academyhalal.com