April 7–9, 2026 - Distrito Anhembi, São Paulo, SP

Program

& Experts

The 1st Anuga Select Brazil Halal Forum was created for professionals who want to grow with purpose and strategic vision in the Halal market. The event program covers today's most relevant topics.

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Accelerate your

professional development

about the giant

Halal Market


Short Courses

free

Find short courses to turn your expertise into a career in the Halal market. All courses are free and include a certificate issued by the International Halal Academy, as well as simultaneous Brazilian Sign Language interpretation.


Networking 

and Panels

The best insights come from sharing experiences. Hear from experts as they discuss figures and trends in the global Halal market, worth trillions of dollars, and export opportunities for 100% Brazilian products.


Keynote

Speakers

Growing environmental and social awareness is reshaping consumption patterns and food production in Brazil. This timely and essential topic, closely aligned with the Halal concept, will be addressed by the keynote speaker.


Day 1

April 7, 2026

13:00 - 13:30

Opening Ceremony, in the Main Auditorium

Ali Zoghbi

President of the International Halal Academy

Silvia Massruhá

President of Embrapa


Beni Piatetzky

Managing Director of Koelnmesse Brasil

Jonas Colvara

Rector of Estácio University


1:30 PM - 2:10 PM

Keynote Speaker: The Brazilian food industry and sustainability, in the main auditorium

Cléber Sabonaro

Competitive Intelligence and Foreign Trade Specialist - ABIA


14:10 -14:40

Panel 1: THE GLOBAL HALAL MARKET – Trends and Opportunities, in the main auditorium

Ali Zoghbi

President of the International Halal Academy

William Adib

CCAB President

Cristina Thomaz

Journalist - Moderator


14:50 - 15:20

Panel 2: Halal food and beverages: key economic data, trends, and challenges, in the main auditorium

Fernanda Baltazar

CCAB Director of International Relations

Arthur Martinho

Vice President of IBREI

Delduque Martins

Executive Director and Secretary-General of the International Halal Academy - Moderator


15:30 - 16:00

Panel 3: Quality infrastructure in food and beverages, in the main auditorium

Marcos Guerson

Superintendent of Ipem SP

Bárbara Cristina

FAMBRAS Halal Quality Analyst - Moderator


17:00 - 18:00

Short Course 1: Halal Food: What It Is and How Certification Works, at the Food Trends Auditorium

Bárbara Cristina

FAMBRAS Halal Quality Analyst


Day 2

April 8, 2026

15:00 - 16:00

Short Course 2: Halal, healthy eating, and holistic well-being, in the Food Trends auditorium

Shirlei Tessarini

Coordinator of the Nutrition Program at Universidade Estácio


Day 3

April 9, 2026

16:00 - 17:00

Short Course 3: The globalization of information and communication in the conscious consumption of Halal products, in the Food Trends auditorium

Alessandra Frisso

Executive Director of H2R Insights & Trends


17:00 - 18:00

Short Course 4: “Ethics and Quality in Halal Food and Beverages,”
in the Food Trends auditorium

Omar Chahine

Commercial Intelligence Director at Fambras Halal Certificadora


“Increased consumer awareness, multiculturalism and globalization”

The theme of the 1st Anuga Select Brazil 2026 Halal Forum reflects the need to respond to growing global consumer demand for transparency, ethics and trust in food production. In a multicultural and globalized economy, the Forum serves as a catalyst for integrating Halal into mainstream markets, positioning it as a universal mark of quality.


The global Halal food market is substantial: in 2023, Muslim consumer spending reached approximately US$1.43 trillion, and is projected to reach US$1.94 trillion by 2028, representing an annual growth rate of 6.2%. Brazil is a major player in this market and the world's largest supplier of Halal food, but opportunities remain, particularly for processed products.

www.academyhalal.com